When speaking to senior business leaders across the world, people say confidently that they know their personal brand. Yet when I ask them to articulate that promise of value, they go extremely quiet.
Don’t diminish the influence of a well-thought out and structured personal brand on your career advancement. To see examples of this, review your peers and those you aspire to be like, and look at what influence they portray in their personal brands.
“You are the average of the five people you spend the most time with.” – Jim Rohn, entrepreneur, author and motivational speaker
Social media allows you to link to thousands of people in a few hours, however be prudent in who you do connect with. You can make yourself even more credible by cultivating a valuable network of peers, icons or aspiring leaders in your industry, and other influencers in your field.
On the other hand, if somebody in your network has damaged their value or reputation, then consider how you interact and communicate with them because others may question whether you share their beliefs.
In my professional social media approach, I constantly scrutinize the people I am either currently linked with, or intend to approach. I know that my brand and professional profile could be devalued by associating myself with a person who has a questionable profile and brand attributes.
Connecting with the right people can bring immense value to you and your online image. It could also inspire others to use you as a conduit to connect with key influencers in your professional career.