In order to further your career, it is imperative that you take the time to build your personal brand. Without doing so, no one knows what defines you. They are not aware of your goals, accomplishments, or values. Therefore, they will create a brand for you; their own narrative of who they think you are. Unfortunately, this can result in a premature plateau in your career.
Therefore, if you have aspirations to move up or accomplish more, it is essential that you are in control of your personal narrative. Take the time to establish and remind people of your professional goals, accomplishments, and value by building your personal brand.
After all, you are the CEO of your own career, and you want to drive how your colleagues, bosses, and career influencers perceive you.
Here are some tips to keep the power of your personal brand in your favour:
While it is essential to establish an online personal brand that is accessible by career influencers who use online platforms to find qualified candidates, it is also crucial to network within your current role. The people in your office–your colleagues and bosses–are just as vital to your network as those online. Take the time to establish relationships with people who are on and outside of your immediate team. You never know what connection will result in your next career opportunity. Also, be sure to add these contacts to your social media platforms such as LinkedIn.
In this digital age, it is easy to share your values with industry influencers. By simply sharing or commenting on articles you find fascinating, you create a personal brand that communicates your viewpoints and values. To further the influence on your personal brand, go into detail about what interests you and what you agree and/or disagree with in a particular article. Do not leave the guesswork up to your network; be explicit about your personal thoughts. LinkedIn is the perfect platform to do this, and, since you are already networking there anyways, you can quickly demonstrate your values and share your expertise with those in your online and face-to-face network.
Take Relevant Opportunities
While it is essential to work hard at the job you have, it is also necessary to dress for the job you want. One of the best ways to establish your personal brand, is to think about where you want to be and take opportunities that will help get you to that place. You have to be your own advocate and show the powers that be your strengths that lie outside your current job description. This means stepping outside of your comfort zone and establishing yourself as someone who is willing to spearhead new projects and roles.
Keep a Professional Persona
Remember your personal brand represents who you are to people who have the power to influence your career. Therefore, think before you post, speak, share pictures, or take opportunities that would not help maintain your professional persona. A general rule of thumb: If you would not be proud to show this picture, make this remark, or share this role with your grandma or boss, avoid putting it out there.