Martin Buckland Speaks

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
866-773-7863 | 905-825-0490 | UK +44 02030049990

  • Home
  • About
  • Upcoming Engagements
    • Market Your Brilliance Workshop
  • For Meeting Planners
    • Newsroom
  • Blog
  • Contact

The Importance of a Consistent Personal Brand on Social Media

October 27, 2014 by Martin Buckland Leave a Comment

© Bryan Creely - Fotolia.com

© Bryan Creely – Fotolia.com

Whether you’re focused on career advancement or career transition, a consistent personal brand is an important tool for marketing yourself to influencers.

When you’re presenting yourself on LinkedIn, Twitter, Google+, Facebook, Instagram, or another active or static online platform, you must be consistent. Here are four key things to continually monitor:

  1. Photo

Photo inconsistencies can be the most glaring, particularly if one or more of your sites have no photos at all. According to LinkedIn, profiles with photos are 14X more likely to be viewed. Photos are just as important on the other sites, where people may be getting their first impression of you.

By using the same photo across all sites, you’re creating a trustworthy appearance and a brand people will start to recognize and remember.

  1. Story

Too often I find inconsistencies when comparing someone’s resume, social media profiles, and online portfolios. Details can change for everything from dates of employment and job titles, to company names!

So what message are you sending the hiring influencers? You’re sloppy with details? Or you’re not being truthful? You don’t want to send either of those negative messages.

  1. Delivery

Apart from the details in your story, there’s how you deliver that story. While each social media has a unique culture that you want to understand and respect, you’re not creating a different brand each time.

There may be subtle differences, but overall you want to articulate the same brand on each online platform, consistent also with your resume, cover letter, reference list and any other materials that represent you.

  1. Timing

Your social media profiles are there for you as a platform to communicate your value as a person or potential employee/candidate, but that’s not all. They also provide a forum for sharing valuable content with your network, e.g., your own career blog posts or videos, or articles from industry leaders and trusted publications like Forbes or Inc.

Add your own comments to these links, to express your opinions and demonstrate your expertise. Then encourage open and frank dialogue about these important issues.

Just don’t fall into the trap of only posting to the social media sites you like most. It’s no use being lopsided in your messaging. Try and equalize your time between the different sites.

Keep an eye on your web presence and social media activity for these four inconsistencies. Failing to do so could damage your reputation and brand and defeat your career goals.

Share...Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin

Filed Under: Social Media Networking

« Networking? Give Before You Ask
Blogging For Executive Career Management: Blog Your Way to Your Next Job »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Booking Information

Look After Number One, You!

Tips and Tricks to Recession-Proof your Career!

Learn More

VIDEO
Click to see Martin in action

In preparation of a merge between two multibillion-dollar companies, Martin was brought in to lead a workshop with some of our leadership team in order to prepare our resumes and social profiles for the merger process. Martin brought a wealth of experience and provided valuable insight that was supported by current facts and figures from multiple job markets.

Contributing Author
"All Jobs are Now Temporary"

Latest Tweets

MartinBuckland MartinBuckland
@MartinBuckland: Top 8 Telephone Interview Tips https://t.co/Y9pe3Ycrsr

- 9 hours ago

h J R
MartinBuckland MartinBuckland
@MartinBuckland: #Caption contest. https://t.co/oDtazTLXSy

- 10 hours ago

h J R

Recent Posts

  • Your Best JobReferences
  • Is a Career Change in the Cards for You? 6 Steps to Consider
  • The Benefits of a Personal Brand
  • How To UNCOVER the Unadvertised Job Market
  • Top 8 Telephone Interview Tips

Contact Martin

Martin Buckland
martin@martinbucklandspeaks.com
4 Fairway Court, RR#1
Oro-Medonte, Ontario L0L 2L0
Phone: 905-825-0490 | Toll Free: 866-773-7863 | UK +44 02030049990

Copyright © 2022 Martin Buckland Speaks. All Rights Reserved | Privacy Policy