Do you know the benefits of a personal brand? Here are my top three. I’m fascinated by personal branding. It excites me when I work with my clients in partnership to define it because so many people don’t know even what a personal brand is. You are a product. You are sending that product to the market, and you have to define your personal brand.
1. Your Personal Brand Makes You Memorable
You need to resonate with the audience in the career world where you’re going to apply for a job. Make yourself stand out.
2. Your Brand Sets You Apart
Your personal brand sets you apart and it fortifies your competitive edge. We’re all a product. You are a product. I am a product. Personal branding also sets you apart as an authority or an expert in your field. Spend a lot of time thinking about what is your personal brand that is going to resonate with an audience and sets you apart from the other people in the competitive market?
3. Branding Makes You More Money
We all want more money. The statistics tell us that if you have a personal brand, more people are going to collaborate with you. More people are going to be intrigued by you, and the larger audience you get, the more people will tag on to you, and the more opportunities will come your way, and therefore the more interviews and offers will come your way. I love working with my clients to define their personal brand. We go through a set process. It can be somewhat lengthy, but you will learn a lot about yourself just as I learned a lot about myself when I went through the same exercise when I took a certification in personal branding. So what is so special about you? Think about what is so special about you?
Why should I, if I was in a hiring position, choose you over Mary, Mark or Paul. Your personal brand is your differentiator, your value add.
I’d love to help you. Please email your resume on LinkedIn.
