Have you ever thought of yourself as a “brand”? Not many people do. We all have our unique promise of value – our personal brands. If I were to sell you as a brand, can you tell me what is so special about you? What is your unique differentiator? What would you say to a potential employer or recruiter that would compel them to schedule an interview?
Personal branding is about distinguishing yourself from your competition, uncovering through a set process, the unique aspects, attributes and skills that make you special.
Martin will take you on a journey where you will learn how to uncover your unique promise of value, portray your brand in your resume and articulate it verbally to resonate with the audience.
Along with sharing his personal branding secrets, in this seminar Martin will introduce you to the 3 key stepping stones in creating and promoting your personal brand.
Extract: uncover your unique promise of value.
- Define your vision.
- Define your purpose.
- Document your goal.
- Understand your value.
- Define your passion.
- Understand your strengths.
- Define your competition.
- Define your differentiation.
Express: building your communications plan.
- Utilize the 3 “C’s” of personal branding.
- Connecting your brand with key stakeholders.
- Creating a communications diagram.
Exude: managing your brand environment.
- Conveying the personal brand message to your network through various communication channels to attract maximum impact.
Consider the following personal brand quotations from people who have built their career around promoting their brand and so can you!!
“Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon
“Branding demands commitment; commitment to continual re-invention; striking chord with people to stir their emotions; and commitment to imagination. It is easy to be cynic about such things; much harder to be successful.” Sir Richard Branson, CEO Virgin
“Too many people overvalue what they are not and undervalue what they are.” Malcolm Forbes, Publisher
ADD your personal brand quote here after attending Personal Branding – What’s So Special About You?