In today’s world, communication in person and online is crucial. People measure your ability to articulate messages and most of all, respond to their messages.
Since it first launched in 2006, Twitter has evolved into a perfect platform for you to relay succinct and compelling messages that advance your career and personal brand. However, as with all communication forums, etiquette is important.
People can engage with you in several different ways on Twitter. They may send you a direct (private) message, or add your handle (Twitter address, e.g., @EliteResumes) to a public message.
If they like something you’ve shared, they may pass along your message verbatim (called a retweet or RT) or they may add their own comment first (called a modified retweet or MT).
Note: Twitter recently enhanced the retweet function so you can add a comment without altering the original tweet.
When someone reaches out to you on Twitter, your response should be eloquent and swift, but never creating the impression of a spam (unwanted) message. Answer any questions or comments directly and professionally. When people share your comment or mark it as a favourite, be sure to be courteous and thank them for thinking about you.
So how do you know when someone has mentioned you? By default, Twitter will send email notifications of all your Twitter activity. This can quickly become overwhelming, but luckily you can customize your email notification settings.
Once you’re in the habit of logging into Twitter (on your computer or via a mobile device), and checking the Notifications page, you can probably reduce your email notifications even more.
You can also use tools like Google Alerts, mention and talkwalker, which can monitor not just people who interact with your official Twitter account, but those who mention your name and/or your business name anywhere on the web.
Tweeting is a two-way communication tool. Don’t let it be one-way.