A large part of personal branding is consistency. Varying off this path can distort how people perceive you, and you will fail to be remembered for your key strengths.
Do you have a signature phrase that people will associate with you? One of mine is, “If you’re not on social media, you’re committing career suicide!” and I repeat that catchphrase in all my group presentations and one-on-one networking meetings, and when speaking to people over the phone.
While using a catchphrase will help you stand out, it’s not necessary to articulate the same precise message all the time. Personally, I prefer to have a bit of variety. Challenge yourself to use the English language to its maximum, and find creative new ways to deliver your compelling message.
We all remember good and bad public speakers. The good ones deliver a memorable and succinct message, with unique variations on the same theme. One of my favourite authors is John C. Maxwell, who writes voraciously about leadership. I find him just as inspiring as a public speaker.
People remember you not just for the way you’re dressed, your poise, your charisma and your style, but for your language and the way you use it. Inflections in your voice can also be a way to emphasize the words that are most meaningful for you.
Language is a major component of your overall brand and many perceive you through your verbal skills. What is your signature phrase? Can you express it in several different ways without repeating the same words, but delivering a consistent message? Your comments and input are welcome.
Leave a Reply