Twenty-four hours a day, seven days a week, 365 days a year, you carry a brand. We are all self-promoters and promoters of our business, both in person and online through comments on various social media platforms and blogs.
When you do this well, people come to view you both in your personal and your business life as a person they can rely on to articulate clear, precise and resonating messages.
As a business professional, even on weekends you represent your company, so beware of your demeanor and behaviour. You must be sensitive to how you portray yourself both verbally and in writing, as society measures you not just through your business dealings but also through your personal behaviour.
Find positive ways to promote your company online and in your community. Nominate yourself to organize events or publicize company initiatives and successes through social media. Become a brand ambassador, not just for your own personal brand, but for your employer’s brand. Excite your audience and excite the employer’s audience.
Employees who inject excitement, those who heighten company events through positive involvement and social media activity, are most likely to be chosen for career advancement and promotion.
So many today are unhappy in their careers. Sadly, they ponder too long and generate a sense of negativity to their peers and externally in their personal lives. They make negative comments about life in general, and in particular their employer or their work.
Each and every one of us has our own persona, our own personal brand, which should be uplifting, resonating and engaging. Stick to this message in all your activities, 24/7/365, to maintain a consistent and highly regarded personal brand.