LinkedIn isn’t just for job searches anymore; businesses and industry leaders are discovering this networking site now does more than simply find and fill empty positions, it can enhance your brand. By joining groups and becoming more active on the platform, you can enhance your personal branding as an industry leader and valuable resource. LinkedIn groups are an easy way for both busy executives and introverts to enhance their personal branding. Here’s 3 tips for getting started in using LinkedIn to enhance your personal brand.
- Do the research. There are plenty of groups to join. Find a few that relate to your industry, and take a look at both the activity level and the leadership and decide from that information which group is right for you and your personal brand. If activity is high and you know you’ll only post once a week, your voice will get lost in the crowd. Choose a group where you have a real chance of making an impact. If there are a few leaders in the group, and they are in your niche or share encouraging input in matters around your expertise, you’ve found a good fit.
- Be consistent. Make sure you post or share regularly, and on topics which interest those in your niche or industry. Concerned you won’t be able to come up with regular original content? Make a note of interesting articles and posts on other platforms and share with the group. Offer your own experience and insight on those articles, and invite others to add to your ideas or solutions. Contribute regularly to polish and expand your branding.
- Add value. With over a billion groups now running on the platform, you want the group you join to be visibly successful and attractive to other LinkedIn users in your industry. Invite other professionals in your industry to join and to contribute even more useful content. Improving the reputation of the group makes it more visible on LinkedIn. This success is good for the group, and allows you to promote your brand to an even wider audience as time goes by.